The man’s granddaughter arranges for the two to meet again. He hasn’t seen Yusuf since the Partition of India in 1947 when India and Pakistan became separate countries and the two friends were forced to separate. The story is this: a man in Delhi tells his granddaughter about his childhood friend, Yusuf. If you haven’t seen it, you can watch it here …a short 3+ minutes. But it also reaches a new level of what can be done with the value of creative stories. Here are two awesome story examples that illustrate many of the key points in stories and storytelling: Story and storytelling examples … the Google reunion video Have you seen the Google Reunion video where a story is told of long lost friends? The video was made by Google India, and the point, of course, is to promote Google Search. In contrast, many companies and brands still relentlessly push messages to their employees and into the marketplace without meaningful context or relevancy. The audience is just as active a participant as the storyteller. Storytelling, when properly practiced, pulls people into a dialogue. Stories in an organization are linked together, parts of a greater whole. Here is a short excerpt: I know you are wondering, “What the heck is Fractal Storytelling!?” It’s the basic idea that stories people tell in organizations do not exist in isolation, they are always part of a larger shared story. Earlier this year she wrote an interesting blog about fractal storytelling. One of my favorite experts in storytelling is Karen Dietz. Stories are a great means for sharing and interpreting experiences, and great experiences have this innate ability to change the way in which we view our world.
If you want to persuade your customers and create a memorable experience at the same time, you must master the psychology of storytelling. Great storytelling and stories are a very integral part of being persuasive. And therefore they are the best way, by far, to spread your ideas. Related: 14 Jaw-Dropping Guerilla Marketing Lessons and Examples Stories make it easier for people to understand. The more you improve storytelling, the more your influence … it is as simple as that. – Edwin Schlosberg Have you noticed that facts are meaningless without a contextual story? Don’t tell facts to influence, tell stories.
The skill of writing is to create a context in which other people can think. Learn from these story and storytelling examples.
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